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Global Marketing: A decision-oriented approach (3rd Edition) £10

Individual
Posted on 07/01/2012 in Books and collectables Up Hatherley › Cheltenham | See all adverts by esvedova1

Photos Vivastreet Global Marketing: A decision-oriented approach (3rd Edition)
S. Hollensen, 3rd Ed, 2004

From the Back Cover
Comprehensive and extremely readable, Global Marketing: a decision-oriented approach provides an analytic decision-oriented framework to help students and practitioners alike to develop and implement successful global marketing programmes. After reading this book, you will feel confident in analyzing, selecting and evaluating the appropriate conceptual frameworks with which to approach the five main management decisions of the global marketing process - 1) whether to internationalize; 2) deciding which markets to enter; 3) determing how to enter the foreign market; 4) designing the global marketing programme; and 5) implementing and coordinating the global marketing programme.

Description

Postcode
South West
Gloucestershire
Cheltenham
Postal Code
GL51
Type of ad
Individual Offer
Price
£10
Posted by
esvedova1
Last updated
06/05/2012
Member since
21/11/2011
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Photos Vivastreet Global Marketing: A decision-oriented approach (3rd Edition)

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