Flowers of Russia on your Shoulders since 1795

Posted by VivaStAds on 21/04/2017
Price £20
Type of ad Individual Offer
Pavlov Posad is an ancient provincial town of Moscow and is known as the home of hereditary textile workers. The factor was founded in 1795 by the peasant Ivan Labsin and the business was handed down from generation to generation. In the middle of the 19th century, the first printed shawls were produced inspired by European trends. In the beginning, production was very slow as the shawls were hand woven and took up to 18 months for a single shawl which made mass production impossible and thus only the accessible to the elite.

Gradually printed woollen shawls replaced costly colour woven shawls. Some of the elaborate colour weaving was replaced by printed designs. Until late in the 19th Century shawls were decorated by means of hard wood block printing. A different wood block was used for each colour.

In the 1937 Paris World Fair, Pavlovo Posad was awarded the Grand Prix of the whole exhibition and internationally recognized as the masters of shawl design and quality. After the Second World War a new generation of designers won the Major award at the Brussels World Trade Fair in 1958 and to date Pavlov Posad continues to innovate and build on it success.

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